Web design is a combination of colors, textures, images, composition, lines and ideas. We, as web designers, see all these things that may look like an impossible task to organize, to you, and we see a vision. Your vision.
We see where the textures go in the background to make the site look rich and fluid. We see the colors so they stand out in just the right way and match your scheme. We see where each image should go on a page for the most impact. This is why we are designers. This is why we are great designers. At the end of the process, what was just a bunch of pictures and colors and ideas comes together into something brilliant that conveys your vision and message to your visitors.
Your site should be very easy to navigate in order to help your visitors reach your conversion levers. Whether you want them to buy your product or use your contact form, they have to be guided there in the simplest process. Some web designers do not care about the conversion tools ( contact forms, phone numbers, calls to action, …) they just do a site that looks good regardless of the sites ability to ultimately convert visitors to customers. They got paid and well, your on your own now…. Good luck.
At WinningSEM, we apply the principles` of Conversion Path Optimization when we are designing your web site. This technique combines a great looking site with the ability to convert visitors to clients.
Your web site should work FOR users not against them. It must be very accessible for your clients whether they are using desktops, laptops, mobile devices or screen readers.
Your web site is the way you are representing your data to your client. You do this by using bullet points, headers, paragraphs and illustrations that may help you reach your client better.
You must understand your users and anticipate their activity on your site. You should have them reach the item, product or offer they are looking for without searching to much or browsing through too many pages of your web site in frustration. Usability and accessibility helps conversion.
All of our sites are built with a Content Management System. This allows you to edit your site at any time from any where. If you order a web site from us, we will provide you with login details (user name and password) which you can use to edit your site very easily. We will build your site using the most powerful content management systems available. Read More about CMS.
Integrating web 2.0 elements (such as Blogs, Social networking, Simplicity, Web Standards, Audio & Video, RSS, CSS, Pay Per Click, Wikis, …) with your business will improve it.
For instance, social media and social networking will enable people to come together at a common gathering point (such as Facebook, Twitter, Flickr, Wikipedia, …) Where they can share what they are interested in and perhaps mention what you are doing. It takes the old expression, “word of mouth”, to the next level.
Read More About Social Media Integration With your site.
The last thing you want to see when you visit a website on your mobile phone is a bunch of tiny text that you have to expand. Your customers feel the same way. In fact, Google’s own research has shown that when people visit a site that doesn’t function well on their mobile device, they assume the company doesn’t really want their business.
That’s why responsive web design is no longer an advantage; it’s an expectation. On the back end, responsive development has its own advantages. But on the front end, responsive web design—the ability of your website to automatically adjust to (and look great on) any screen size—leads directly to better engagement, higher lead generation and greater sales conversions.
More About Responsive Web Design